Retailers, along with used product resellers, non-profits, thrifters and liquidators, want to capitalize on this thriving reCommerce market to cut the billions of dollars going to waste. AI and machine learning has become the answer. Here are the key ways AI is enabling the reCommerce industry to scale.
- Attribute Identification.
Using AI and machine vision, resellers are able to quickly take what was once a very manual process of identifying and assigning product attributes and automate this identification process. Product characteristics such as color, style and even brand can be quickly assessed, automatically, using simple photographs. This can cut hundreds of hours off product processing when used for large batches of items, such as returns, donations and overstocks. - Product Valuation.
Returned, donated and used items typically don’t have designated tags or SKUs that can identify the value or assign a price. Using AI technology, identified attributes can be used to scour data sets across resale markets to properly identify current item value and set a market price. This too takes hours off of the traditionally manual product pricing process and is very effective at optimizing resale revenue. - Marketplace Listing Automation.
Product marketplaces from Poshmark, threadUP and The RealReal to eBay, OfferUp and Facebook Marketplace all require specific adjustments and characterizations to effectively list on their sites. AI technology and automation is being used to produce fully compliant, SEO optimized listings for each marketplace so that products are showcased effectively, no matter where they are being sold. - Empowering Listing Volume.
Listing products for resale is a numbers game. And with so much product volume to move, retailers specifically need to optimize their listing abilities to recoup lost profits from returned goods. AI empowers scalability and incredible volume, enabling sellers to move from a 5,000-item turn a month to exponentially increase overnight. - Lowers Labor Costs.
The cost of human labor has been the number one barrier to increasing reCommerce scale. Through AI and machine vision technology, resellers are closing the labor gap and optimizing profitability without the costs, challenge and difficulty of recruiting workers or shipping product offshore to perform processing. This further reduces costs and enhances rapid growth through product processing scale.
You can read more about Ways AI Is Powering ReCommerce here.
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