---

Having a clean, user-friendly website is critical – you can turn your website from boring and unhelpful to dynamic and valuable in few easy way.

1. Build your site for first impressions

First impressions make the top of the list, because that’s what users interact with immediately after loading a site lays the groundwork for the entire experience. If the web design isn’t delivering the goods in those crucial opening seconds, you’re not only losing new visitors, but opportunities to create a powerful and positive brand memory that generates interest and sales down the road.

Having a web designer with an eye for details and their proper place in the visual hierarchy not only results in a more visually stunning website, but it can also help turn more chance visits into extended stays, providing users the eye-catching web pages and experience they need to stick around.

2. Optimize each page for mobile users

Nearly 80% of people say they’re more likely to return to website or share it with others if it’s mobile-friendly. If web designer isn’t focused on building a good and responsive website for mobile, business is missing an easy opportunity to generate repeat visits and spread the word about the brand.

More consumers are using mobile devices to search and research businesses on the web. If web pages aren’t loading correctly, potential customers are likely jumping ship fast, abandoning site and company for others. Prioritizing mobile navigability and layout in web design approach is extremely important. It’s essential to view each visual element, logo, block of text, social media icons, and call to action buttons through the lens of mobile, ensuring each feature and every aspect of your design process is mobile-friendly and designed to deliver a next-level experience.

3. Maximize your load times

A slow website can quickly become the worst enemy, often making it impossible to keep prospects on board and nudge them closer to the point of purchase. Today’s visitors expect websites to load fast, and if homepage or blogs aren’t popping up quickly, they’re likely going elsewhere to find what they need.

Website’s loading time is an important, if not essential, part of any practical and responsive design effort. It has an indelible impact on the visitor experience. Understanding how fast pages load and how to optimize those loading times isn’t just one of those website design tips someone can gloss over or ignore. It’s a critical part of the web designer’s job, and should always be a top priority when building a site design that shines.

4. Focus on the personalized user experience

Creating a web design that attracts the largest possible audience is important. But it’s the ability to deliver personalized shopping experiences that really sets good web design apart. Incorporating shopper personalization techniques into and across your own site design is how you go beyond the standard digital marketing approach to make a genuine connection, providing users the tailored, relevant content and experience that bolsters sentiment and compels action.

Working shopper personalization into your web design strategy might seem daunting at first, particularly with so many other design tips out there and so many elements to worry about across the visual hierarchy. Fortunately there are a few relatively simple ways to consider and fit personalization into your web design approach, from baking tailored, behavior-based product recommendations into your design infrastructure to working in dynamic, hyper-relevant CTAs into each new site visit.

5. Don’t forget the SEO

Online visibility is key not only to making your website easy to find but also to getting that site in front of customers when they need it most. By making SEO a central part of web design strategy, you can help provide the push it needs to shine in search engines and generate the user engagement rates that keep it at the top.

Understandably, there’s often a disconnect between the work of web design and the world of SEO, with many a web designer consigning SEO to the realm of digital marketing and content generation, and vice versa. Yet, there are many things designers can do to provide a powerful visibility lift right from the start.

---

You can read more about Web Design Tips here.

Nexlogica has the expert resources to support all your technology initiatives.
We are always happy to hear from you.

Click here to connect with our experts!