Microsoft’s mission is to enhance people’s ability to discover, create, and utilize knowledge by revolutionizing the most widely used web tools, namely the search engine and browser. Recently, Microsoft announced the launch of an all-new AI-powered Bing search engine and Edge browser, which are now available for preview on Bing.com. These tools will offer improved search capabilities, complete answers, a new chat experience, and content generation, effectively serving as an AI copilot for the web.
Microsoft’s Chairman and CEO, Satya Nadella, stated that “AI will fundamentally change every software category, starting with the largest category of all – search.” AI copilot and chat-powered Bing and Edge will help users extract more value from search and the web.
Introducing Bing and Edge, your web copilot.
Microsoft combined search, browsing, and chat into a unified experience that you can access from any web page. New offerings include:
- Improved search. With the new Bing, you’ll enjoy a better version of the familiar search experience. You’ll get more relevant results for simple queries, such as sports scores, stock prices, and weather, and a new sidebar that displays more comprehensive answers if you want them.
- Complete answers. Bing scours the web to review results and find the answer you’re seeking. For instance, if you’re baking a cake and need to substitute eggs, you can get detailed instructions right then and there without scrolling through multiple results.
- Interactive chat. For more complex searches, like planning a detailed itinerary or researching the best TV to buy, the new Bing offers an interactive chat feature. You can refine your search by asking for more details, clarity, and ideas until you receive the complete answer you need, with links available to act on your decisions.
- Creative inspiration. Sometimes, you need more than just an answer – you need inspiration. The new Bing generates content to help you, such as helping you write an email, create a five-day itinerary for a dream vacation to Hawaii, prepare for a job interview, or create a quiz for trivia night. Additionally, Bing cites all sources, providing links to web content it references.
- Revamped Edge browser. We’ve updated the Edge browser with new AI capabilities and a new appearance. We’ve also added two new functionalities: Chat and Compose. With the Edge Sidebar, you can ask for a summary of a lengthy financial report to get the key takeaways – and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table. You can also ask Edge to help you compose content, such as a LinkedIn post, by giving it a few prompts to get you started. After that, you can ask it to help you update the tone, format, and length of the post. Edge understands the web page you’re on and adapts accordingly.
Revolutionizing Search with AI
The new Bing offers a revolutionary search experience that relies on four key technical advancements:
- Cutting-edge OpenAI model. Latest Bing search engine is powered by a new, advanced OpenAI language model, which is specifically designed for search and is even more powerful than ChatGPT and GPT-3.5. It incorporates significant learnings and improvements from these models, and boasts increased speed, accuracy, and capability.
- Microsoft Prometheus model. It combines unique capabilities and techniques to provide you with more targeted, timely, and relevant results, while also ensuring greater safety.
- AI-powered core search algorithm. Microsoft integrated the AI model into the core of our Bing search ranking engine, resulting in the most significant improvement in relevance in over two decades. This means that even the simplest of search queries are now more accurate and relevant.
- New user experience. Microsoft are transforming the way users engage with search, browsing, and chat by integrating them into a unified experience, unlocking a brand-new way to interact with the web. These exceptional search experiences are made possible because of Microsoft’s commitment to building Azure into a supercomputer for AI, which OpenAI has used to train these groundbreaking models optimized for Bing.
Everyone can visit Bing.com today to try sample queries and sign up for the waitlist.
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