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Growth hacking is an interesting way to reach a broad group of potential customers with advertising messages. A growth hacker must have knowledge of both marketing and programming.

What growth hackers do on a daily basis and why their work is so important for modern business owners?

There are many future professions related to the IT industry. One of the specializations that is somewhat connected to this sector is growth hacking.

Growth hacking is a relatively young marketing technique. It stands out because marketing activities are carried out completely differently. The task of a growth hacker, is to go beyond the traditional methods used by other competing companies. The most important thing is to search for innovative solutions that will translate into increased profits, a larger number of customers, and entering new markets.

For a growth hacker, the key issue is – as the name suggests – growth. Everything they do is focused on ultimately contributing to improving the situation of a given company.

The creator of the concept of growth hacking was Sean Ellis, who said in 2010:

“Considering the significance of the word ‘hack’, growth hacking can be defined as a shortcut to traditional marketing techniques.”

Mason Pelt, referring to this term, pointed out that “growth hacking involves both optimization and generating potential customers.” He also added that the true growth hacker’s task must be to take care of maintaining all existing customers.

Ryan Holiday had a significant impact on popularizing the concept of growth hacking. He wrote a book called “Growth Hacker Marketing.” In his book, the author wrote that growth hacking is a “business strategy that starts with rejecting the principles of traditional marketing and replacing them with testable, trackable, and scalable customer acquisition techniques.” Growth hackers’ earnings are very high due to the increasing demand for their work.

How to become a growth hacker?

To work as a growth hacker, one must possess the right skills. Basic knowledge of marketing techniques is not enough. Specialists in this field are expected to have much more.

The most important skills a growth hacker should possess include:

• Broad knowledge of marketing – a professional growth hacker should have a comprehensive understanding of content marketing, PPC, viral marketing, social media, and other marketing techniques.
• Data analysis skills – a good growth hacker must be able to analyze data and use popular analytical applications such as Google Analytics, Data Studio, or Excel.
• A/B testing skills
• Knowledge of the latest technological trends – a growth hacker must know which solutions and applications are currently in vogue and how to use them to increase a company’s competitiveness.
• Sales skills
• Knowledge of popular IT languages and technologies – some of the most important skills in this area include creating queries and pages in databases, UX/UI design, building landing pages, and mechanically duplicating certain actions using appropriate scripts.
• Conducting qualitative research, such as surveys
• Independence and self-sufficiency.

What does a growth hacker do?

The task of a growth hacker is to work on improving the products or services offered by a company in a way that translates into an increase in profits. It is also important for the work of a growth hacker to result in a larger number of customers and an improved image of the company. A specialist in this position must search for new ways of growth in various fields every day.

It is worth knowing that growth hackers often collaborate on an ongoing basis with employees from various departments of the company, obtaining the freshest information from them. A growth hacker can be both an independent external expert and a member of the company’s department.

What projects can a growth hacker work on?

In reality, they can work on any project, because their experience, skills, and knowledge will prove invaluable for any endeavor and are likely to translate into tangible profits for the company. Every company, regardless of its stage of development, should invest in hiring a growth hacker. This will greatly increase its chances of gaining a competitive advantage and entering new markets.

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